By Mobile Marketing Watch,
According to the findings of the 2011 Mobile Internet Attitudes Report from Antenna Software, one in five American mobile phone owners now use the mobile Internet every day of their lives.
The survey – conducted by YouGov – measured the “attitudes, preferences and behaviors” of adult consumers in the United States and United Kingdom. The poll took aim at the views and practices of a representative sample of 2,296 consumers, aged 18 and over in the UK and another 2,079 consumers in the US.
As expected, a large percentage (roughly half) of respondents admitted to using social networking platforms over the mobile Internet to stay connected with friends, family members, co-workers, and others.
Mobile Internet usage continues to climb in large part as a function of the growth in popularity of social media and related networking tools.
Many feature-phone users, however, say that poor user experience remains a “barrier to further adoption.” As well, the survey found that despite the promotion of flat-rate data packages, cost persists as another significant barrier to greater mobile Internet usage.
“The mobile Internet has become an important part of daily life for consumers on both sides of the Atlantic,” said Jim Hemmer, President and CEO of Antenna Software. “The desire for convenience and advancements in technology mean more people than ever before can enjoy good mobile Internet experiences regardless of their handset. However, as results of the 2011 Mobile Internet Attitudes Report indicate, there’s still much improvement to be made by operators and enterprises.”
According to the findings of the 2011 Mobile Internet Attitudes Report from Antenna Software, one in five American mobile phone owners now use the mobile Internet every day of their lives.
The survey – conducted by YouGov – measured the “attitudes, preferences and behaviors” of adult consumers in the United States and United Kingdom. The poll took aim at the views and practices of a representative sample of 2,296 consumers, aged 18 and over in the UK and another 2,079 consumers in the US.
As expected, a large percentage (roughly half) of respondents admitted to using social networking platforms over the mobile Internet to stay connected with friends, family members, co-workers, and others.
Mobile Internet usage continues to climb in large part as a function of the growth in popularity of social media and related networking tools.
Many feature-phone users, however, say that poor user experience remains a “barrier to further adoption.” As well, the survey found that despite the promotion of flat-rate data packages, cost persists as another significant barrier to greater mobile Internet usage.
“The mobile Internet has become an important part of daily life for consumers on both sides of the Atlantic,” said Jim Hemmer, President and CEO of Antenna Software. “The desire for convenience and advancements in technology mean more people than ever before can enjoy good mobile Internet experiences regardless of their handset. However, as results of the 2011 Mobile Internet Attitudes Report indicate, there’s still much improvement to be made by operators and enterprises.”
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