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Friday, April 29, 2011
Apple, Android phone users are heaviest app downloaders
iPhone owners have an average of 48 apps on their phones, and Android users, 35, making them the smartphone app kings, according to a new report from The Nielsen Company.
In contrast, BlackBerry users have an average of 15 apps on their phones.
This little stat — based on research of consumers who downloaded apps in the past 30 days, Nielsen says — does not surprise me. As both an iPhone and BlackBerry owner, I know which phone I prefer to have apps on and which one is easier to use: Hands down, it's the iPhone. It's simple, quick, seamless (generally), compared to the complicated, time-consuming and clunky way BlackBerry apps are downloaded and used.
That also jibes with what Nielsen found, that iPhone and Android users "use their apps more often: 68 percent of app downloaders with iPhones and 60 percent of those with Android phones reported using their mobile apps multiple times a day compared to 45 percent of app downloaders with Blackberry/RIM phones."
Palm owners came in third, with 21 apps on their phones, followed by Windows Mobile users, with 17.
Still, more of us are apparently getting comfortable with using apps in general. Last year, Nielsen said that the average number of apps on iPhones was 37; Android, 22; Palm, 14; Windows Mobile, 13; and BlackBerry, 10.
Nielsen released the updated figures at the AppNation conference in San Francisco, where mobile software developers and investors are meeting.
Consumers with either iPhones or Android phones "represent the majority of the smartphone market in the U.S. and 74 percent of mobile app downloaders," Nielsen said. So it makes sense that "If you want to understand the consumer landscape for mobile apps, you have to understand the Apple iOS and Google Android ecosystems."
In contrast, BlackBerry users have an average of 15 apps on their phones.
This little stat — based on research of consumers who downloaded apps in the past 30 days, Nielsen says — does not surprise me. As both an iPhone and BlackBerry owner, I know which phone I prefer to have apps on and which one is easier to use: Hands down, it's the iPhone. It's simple, quick, seamless (generally), compared to the complicated, time-consuming and clunky way BlackBerry apps are downloaded and used.
That also jibes with what Nielsen found, that iPhone and Android users "use their apps more often: 68 percent of app downloaders with iPhones and 60 percent of those with Android phones reported using their mobile apps multiple times a day compared to 45 percent of app downloaders with Blackberry/RIM phones."
Palm owners came in third, with 21 apps on their phones, followed by Windows Mobile users, with 17.
Still, more of us are apparently getting comfortable with using apps in general. Last year, Nielsen said that the average number of apps on iPhones was 37; Android, 22; Palm, 14; Windows Mobile, 13; and BlackBerry, 10.
Nielsen released the updated figures at the AppNation conference in San Francisco, where mobile software developers and investors are meeting.
Consumers with either iPhones or Android phones "represent the majority of the smartphone market in the U.S. and 74 percent of mobile app downloaders," Nielsen said. So it makes sense that "If you want to understand the consumer landscape for mobile apps, you have to understand the Apple iOS and Google Android ecosystems."
Tuesday, April 26, 2011
500 million people worldwide to use their mobiles as metro and bus tickets by 2015
By Juniper,
Half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015, according to new forecasts from Juniper Research. This is over five times the number generated last year but crucially Juniper is expecting usage to spread widely from the current concentration in Japan and several European countries. Outside Japan, systems in operation typically use SMS or bar codes.
NFC Creates Momentum
Whilst SMS ticketing has been in operation for several years in large cities in Scandinavia and Central & Eastern Europe such as Stockholm and Prague, Juniper believes that recent momentum in Near Field Communications (NFC) will only add to market growth. As metro authorities begin the transition to open contactless payment systems, NFC ticket usage is forecast to grow significantly beginning in 2013.
Convenience & Choice Drive Adoption
According to Mobile Ticketing for Transport Markets report author Howard Wilcox: "Whether by expansion of SMS and bar code delivery or by NFC, at Juniper we see convenience and choice for users as key advantages of mobile ticketing. It will be 2013 before large numbers of NFC enabled devices are in peoples’ pockets and our new report forecasts the impact on transaction volumes."
Furthermore, mobile ticketing also has potential across train and air travel, the latter driven by mobile delivered bar coded boarding passes.
Markets Sizing & Forecasts
Juniper’s new report contains comprehensive and detailed five year forecasting for all the key market parameters including users, transactions and values for airline, rail and metro/bus ticketing. Additionally the report highlights the conclusions from Juniper’s analysis of 23 vendors addressing the market, which culminates in a new Transport Mobile Ticketing vendor strategy positioning matrix.
Further key findings from the report include:
• Western Europe and the Far East & China will be the leading transport mobile ticketing regions by volume in 2015.
• Poor user experience is an implementation risk - such as bar code reading issues.
Whitepaper and further details of the study ‘Mobile Ticketing for Transport Markets: Airlines, Rail, Metro & Bus 2011-2015’ can be downloaded from www.juniperresearch.com.
Half a billion people worldwide will use their mobile devices as travel tickets on metros, subways and buses by 2015, according to new forecasts from Juniper Research. This is over five times the number generated last year but crucially Juniper is expecting usage to spread widely from the current concentration in Japan and several European countries. Outside Japan, systems in operation typically use SMS or bar codes.
NFC Creates Momentum
Whilst SMS ticketing has been in operation for several years in large cities in Scandinavia and Central & Eastern Europe such as Stockholm and Prague, Juniper believes that recent momentum in Near Field Communications (NFC) will only add to market growth. As metro authorities begin the transition to open contactless payment systems, NFC ticket usage is forecast to grow significantly beginning in 2013.
Convenience & Choice Drive Adoption
According to Mobile Ticketing for Transport Markets report author Howard Wilcox: "Whether by expansion of SMS and bar code delivery or by NFC, at Juniper we see convenience and choice for users as key advantages of mobile ticketing. It will be 2013 before large numbers of NFC enabled devices are in peoples’ pockets and our new report forecasts the impact on transaction volumes."
Furthermore, mobile ticketing also has potential across train and air travel, the latter driven by mobile delivered bar coded boarding passes.
Markets Sizing & Forecasts
Juniper’s new report contains comprehensive and detailed five year forecasting for all the key market parameters including users, transactions and values for airline, rail and metro/bus ticketing. Additionally the report highlights the conclusions from Juniper’s analysis of 23 vendors addressing the market, which culminates in a new Transport Mobile Ticketing vendor strategy positioning matrix.
Further key findings from the report include:
• Western Europe and the Far East & China will be the leading transport mobile ticketing regions by volume in 2015.
• Poor user experience is an implementation risk - such as bar code reading issues.
Whitepaper and further details of the study ‘Mobile Ticketing for Transport Markets: Airlines, Rail, Metro & Bus 2011-2015’ can be downloaded from www.juniperresearch.com.
What Will the Smartphone Market Look Like in 2015?
By Mashable,
Google and Apple are in a heated battle for control of the world’s smartphone market, but which mobile OS will reign supreme down the road?
That’s the question research and analyst firm Gartner is trying to answer. Its most recent prediction is turning some heads, though: Microsoft Windows Phone 7 will overtake Apple iOS market share by 2015. Not only that, but Gartner believes Android will control nearly 50% of the mobile smartphone market within two years.
In its most recent predictions report, Gartner claims Android will jump from 38.5% market share this year to 49.2% in 2012. That’s more than double its 22.7% market share in 2010. Needless to say, it’s a shocking conclusion.
Just as mind-boggling is the conclusion that iOS will actually peak in market share this year at 19.4%, then drop to 18.9% next year and 17.2% by 2015. Windows Phone, on the other hand, will grow from 5.6% this year to 10.8% next year and eventually reach 19.5% in 2015, according to the research firm’s estimates. BlackBerry is destined for a slow decline, dropping from 13.4% this year to 11.1% in 2015.
A Window into the Future
Of course, these are just estimates from one research firm in a very chaotic market. Case-in-point: seven months ago, Gartner predicted that Symbian would be the top OS in 2014 with 30.2% market share, Windows Phone 7 would just have 3.9% of the market in 2014, and Apple would only have 14.9%. Of course, these predictions came before Microsoft and Nokia struck their Windows Phone 7 deal, essentially dooming Symbian.
Some of the firm’s assumptions are tough to swallow as well. As Asymco points out, Gartner assumes Apple is interesting maintaining margins over increasing market share and RIM will migrate from BlackBerry OS to QNX by 2012.
Apple though is testing cheaper phones and seems to have learned from its mistakes competing with Microsoft during the Mac vs. PC years. RIM only acquired QNX Software last year. We believe it will take more time for RIM to fully integrate QNX software into its devices. 2012 is too aggressive.
Still, Gartner’s analysis provides an interesting window into the future of mobile. Android is showing no signs of slowing down, and it’s too early to tell how the Nokia-Microsoft partnership will play out. And there’s always the chance of another acquisition, merger or partnership that shakes up the industry.
Google and Apple are in a heated battle for control of the world’s smartphone market, but which mobile OS will reign supreme down the road?
That’s the question research and analyst firm Gartner is trying to answer. Its most recent prediction is turning some heads, though: Microsoft Windows Phone 7 will overtake Apple iOS market share by 2015. Not only that, but Gartner believes Android will control nearly 50% of the mobile smartphone market within two years.
In its most recent predictions report, Gartner claims Android will jump from 38.5% market share this year to 49.2% in 2012. That’s more than double its 22.7% market share in 2010. Needless to say, it’s a shocking conclusion.
Just as mind-boggling is the conclusion that iOS will actually peak in market share this year at 19.4%, then drop to 18.9% next year and 17.2% by 2015. Windows Phone, on the other hand, will grow from 5.6% this year to 10.8% next year and eventually reach 19.5% in 2015, according to the research firm’s estimates. BlackBerry is destined for a slow decline, dropping from 13.4% this year to 11.1% in 2015.
A Window into the Future
Of course, these are just estimates from one research firm in a very chaotic market. Case-in-point: seven months ago, Gartner predicted that Symbian would be the top OS in 2014 with 30.2% market share, Windows Phone 7 would just have 3.9% of the market in 2014, and Apple would only have 14.9%. Of course, these predictions came before Microsoft and Nokia struck their Windows Phone 7 deal, essentially dooming Symbian.
Some of the firm’s assumptions are tough to swallow as well. As Asymco points out, Gartner assumes Apple is interesting maintaining margins over increasing market share and RIM will migrate from BlackBerry OS to QNX by 2012.
Apple though is testing cheaper phones and seems to have learned from its mistakes competing with Microsoft during the Mac vs. PC years. RIM only acquired QNX Software last year. We believe it will take more time for RIM to fully integrate QNX software into its devices. 2012 is too aggressive.
Still, Gartner’s analysis provides an interesting window into the future of mobile. Android is showing no signs of slowing down, and it’s too early to tell how the Nokia-Microsoft partnership will play out. And there’s always the chance of another acquisition, merger or partnership that shakes up the industry.
Your iPhone Is Tracking Your Location History
By Mashable,
Two security researchers have discovered that Apple’s iPhone keeps track of a user’s location and saves that information to a file that is stored both on the device and on a user’s computer when they sync or back it up in iTunes.
The researchers, Pete Warden and Alasdair Allan, discovered the hidden file while collaborating on a potential data visualization project. “At first we weren’t sure how much data was there, but after we dug further and visualised the extracted data, it became clear that there was a scary amount of detail on our movements,” Warden told The Guardian.
What Does the Data Say
The data, which is stored as a log in a file called “consolidation.db,” contains longitude and latitude coordinates along with a timestamp. Right now, it appears that Apple has been recording this information since iOS 4.0 was released last June. Allan and Warden think that this information is determined by cell-tower triangulation. Although it isn’t always exact, it can give a very detailed overview of where an individual (or their phone) has traveled over a period of time.
Visualizing the Data
Beyond simply revealing that this data is available and, with a little work, accessible, Warden and Allan created a web app that can create a visualization of a user’s location information from an iPhone or 3G iPad.
Warden and Allan are not the first two data scientists to uncover this data store. However, they have created the most layperson accessible proof of concept that can showcase how this data could potentially be used.
What Does this Mean
As Warden and Allan make clear, right now, there is no evidence that the data ever leaves the user’s custody or that it is transmitted to anyone else. In other words, for someone to access this information, they need physical access to your phone or your computer with data backups, along with the wherewithal to actually use it.
The bigger question is: why does this data exist in the first place? Moreover, why is this data not encrypted within a backup? Sure, users can choose to encrypt their iPhone backups, but this is the type of file that strikes us as being encryption-worthy from the start.
Realistically speaking, the likelihood that this data could be used for evil is miniscule. We would be far more troubled if this information was accessible to other apps or was sent to Apple. Having said that, its very existence raises questions that Apple should be forced to address.
Two security researchers have discovered that Apple’s iPhone keeps track of a user’s location and saves that information to a file that is stored both on the device and on a user’s computer when they sync or back it up in iTunes.
The researchers, Pete Warden and Alasdair Allan, discovered the hidden file while collaborating on a potential data visualization project. “At first we weren’t sure how much data was there, but after we dug further and visualised the extracted data, it became clear that there was a scary amount of detail on our movements,” Warden told The Guardian.
What Does the Data Say
The data, which is stored as a log in a file called “consolidation.db,” contains longitude and latitude coordinates along with a timestamp. Right now, it appears that Apple has been recording this information since iOS 4.0 was released last June. Allan and Warden think that this information is determined by cell-tower triangulation. Although it isn’t always exact, it can give a very detailed overview of where an individual (or their phone) has traveled over a period of time.
Visualizing the Data
Beyond simply revealing that this data is available and, with a little work, accessible, Warden and Allan created a web app that can create a visualization of a user’s location information from an iPhone or 3G iPad.
Warden and Allan are not the first two data scientists to uncover this data store. However, they have created the most layperson accessible proof of concept that can showcase how this data could potentially be used.
What Does this Mean
As Warden and Allan make clear, right now, there is no evidence that the data ever leaves the user’s custody or that it is transmitted to anyone else. In other words, for someone to access this information, they need physical access to your phone or your computer with data backups, along with the wherewithal to actually use it.
The bigger question is: why does this data exist in the first place? Moreover, why is this data not encrypted within a backup? Sure, users can choose to encrypt their iPhone backups, but this is the type of file that strikes us as being encryption-worthy from the start.
Realistically speaking, the likelihood that this data could be used for evil is miniscule. We would be far more troubled if this information was accessible to other apps or was sent to Apple. Having said that, its very existence raises questions that Apple should be forced to address.
Monday, April 25, 2011
Apple iPad Held 85% Media Tablet Market Share in 2010
By MobileTechNews,
Apple’s iPad commanded 85% of the market for media tablets in 2010, according to full-year figures reported by ABI Research. The tablet market surged in the second half of the year, but it wasn’t just tablets: according to senior practice director Jeff Orr, “Device categories including netbooks and mobile broadband-enabled eBook Readers showed gains in year-over-year shipment numbers in 2010. The hype that media tablets were displacing portable computers and dedicated CE device purchases simply didn’t become a reality.”
Samsung’s Galaxy Tab ranked a distant second to the iPad in market share, with about 8%, while Archos’s Internet Tablet range just barely moved the needle at 2%. These top three vendors accounted for 95% of the media tablet market between them.
However that breakdown isn’t carved in stone; Orr says, “Many new entrants are looking to differentiate themselves from the $600+ ASP of the iPad, so low-feature and low-cost designs will become common. We expect between 40 and 50 million media tablets to ship worldwide in 2011.”
What of the more distant future? There are some scenarios suggesting a possible leveling-off of media tablet demand around 2015-2016, but market and economic variables will multiply with each passing year. “With increasing choices for consumers and greater opportunities for businesses to consider ultra-mobile devices, we expect multiple device categories to benefit in the near-term,” adds Orr.
ABI Research’s “Tablets, Netbooks, and Mobile CE Market Data” (http://www.abiresearch.com/research/1003389) provides forecasts for all Ultra-Mobile Devices (UMDs) including media tablets, netbooks, UMPCs, mobile Internet devices (MIDs) and six types of mobile broadband-enabled consumer electronics (CE) device including eBook Readers and Connected Personal Navigation Devices. Shipments, ASPs, and revenue for these devices are provided, with shipment and revenues for each type of UMD by region, customer type, processor platform, operating system, WPAN, WLAN and WWAN connectivity.
The database is part of the firm’s Tablets, Netbooks, and Mobile CE Research Service (http://www.abiresearch.com/products/service/Netbooks_MIDS_and_Mobile_CE) which also includes another Market Data product, Research Reports, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
For more information visit http://www.abiresearch.com/.
Apple’s iPad commanded 85% of the market for media tablets in 2010, according to full-year figures reported by ABI Research. The tablet market surged in the second half of the year, but it wasn’t just tablets: according to senior practice director Jeff Orr, “Device categories including netbooks and mobile broadband-enabled eBook Readers showed gains in year-over-year shipment numbers in 2010. The hype that media tablets were displacing portable computers and dedicated CE device purchases simply didn’t become a reality.”
Samsung’s Galaxy Tab ranked a distant second to the iPad in market share, with about 8%, while Archos’s Internet Tablet range just barely moved the needle at 2%. These top three vendors accounted for 95% of the media tablet market between them.
However that breakdown isn’t carved in stone; Orr says, “Many new entrants are looking to differentiate themselves from the $600+ ASP of the iPad, so low-feature and low-cost designs will become common. We expect between 40 and 50 million media tablets to ship worldwide in 2011.”
What of the more distant future? There are some scenarios suggesting a possible leveling-off of media tablet demand around 2015-2016, but market and economic variables will multiply with each passing year. “With increasing choices for consumers and greater opportunities for businesses to consider ultra-mobile devices, we expect multiple device categories to benefit in the near-term,” adds Orr.
ABI Research’s “Tablets, Netbooks, and Mobile CE Market Data” (http://www.abiresearch.com/research/1003389) provides forecasts for all Ultra-Mobile Devices (UMDs) including media tablets, netbooks, UMPCs, mobile Internet devices (MIDs) and six types of mobile broadband-enabled consumer electronics (CE) device including eBook Readers and Connected Personal Navigation Devices. Shipments, ASPs, and revenue for these devices are provided, with shipment and revenues for each type of UMD by region, customer type, processor platform, operating system, WPAN, WLAN and WWAN connectivity.
The database is part of the firm’s Tablets, Netbooks, and Mobile CE Research Service (http://www.abiresearch.com/products/service/Netbooks_MIDS_and_Mobile_CE) which also includes another Market Data product, Research Reports, ABI Insights, ABI Vendor Matrices, and analyst inquiry support.
For more information visit http://www.abiresearch.com/.
Annual Mobile Payment Transactions to Reach 45 Billion in 2015
By In-Stat,
The recent proliferation of web-enabled smartphones is acting as a catalyst to push mobile payment transaction volume. In fact, transactions will actually increase at a pace greater than the number of users, as individuals adopt mobile payment solutions for an increasing portion of their payments. As consumers become more familiar with mobile payments, and as the number of retailers supporting these solutions increases, the rate of usage will increase exponentially. Thus, it is expected that the number of annual mobile payment transactions will increase to 45 billion in 2015, says In-Stat (www.in-stat.com).
“Despite mobile payments’ perennial failure to launch globally, 2011 will be a significant year for market growth,” says Amy Cravens, Senior Analyst. “It’s the level of interest in mobile payments shown by big players worldwide, including banks, credit card companies, mobile operators, and handset/operating system providers that is largely driving that growth.”
Areas expected to generate significant activity in 2011 include:
The recent proliferation of web-enabled smartphones is acting as a catalyst to push mobile payment transaction volume. In fact, transactions will actually increase at a pace greater than the number of users, as individuals adopt mobile payment solutions for an increasing portion of their payments. As consumers become more familiar with mobile payments, and as the number of retailers supporting these solutions increases, the rate of usage will increase exponentially. Thus, it is expected that the number of annual mobile payment transactions will increase to 45 billion in 2015, says In-Stat (www.in-stat.com).
“Despite mobile payments’ perennial failure to launch globally, 2011 will be a significant year for market growth,” says Amy Cravens, Senior Analyst. “It’s the level of interest in mobile payments shown by big players worldwide, including banks, credit card companies, mobile operators, and handset/operating system providers that is largely driving that growth.”
Areas expected to generate significant activity in 2011 include:
- NFC: 2011 is poised to be the year for NFC as it evolves from a concept to a strategy that is actively being pursued.
- Mobile web payments: A big growth area that is highly correlated to smartphone trends.
- App store billing: Handset manufacturers are partnering with mobile payment providers to enable carrier billing and improve consumer purchase experience and carry through.
- Micropayment: Using your mobile phone for small payments by deducting funds from a virtual wallet is gaining momentum.
- Intersection between payments and other applications: Mobile payment concepts are emerging as a means to improve the consumer shopping experience by communicating information and simplifying the shopping experience.
Monday, April 18, 2011
Android activations shoot up to 10 million
By Silicon India,
With the increase in the Android mania world wide, Android is now the top smartphone platform.Google reported that Android device users have downloaded and installed three billion applications from the Android Market at the rate of 500 million per month. Google purchased the initial developer of the software, Android, in 2005.
The Android Army invasion continues marching this week as Google announced 350,000 device activations take place each day. Google was activating 200,000 Android devices per day. At the rate of 350,000 per day, Google is selling more than 10 million Android phones per month. Android just chalked up its fourth consecutive month as the top platform when it comes to advertising, Android created a revolution with its special applications in the technology world.
In the U.S., two separate studies found that Android captured 44 percent of the smartphone market in the third quarter ahead of Apple and Research in Motion.
Android won 48 percent of mobile ad impressions. Apple's iOS followed with 31 percent, and RIM came in third with 18 percent. Android users are downloading 16.66 million apps per day, 695,000 apps per hour, 11,500 apps per minute, or 193 apps per second.
In January, Apple announced that more than 10 billion apps have been downloaded. Its store carries about 350,000 apps, which is twice the number of the Android Market, which is somewhere near 180,000. iPhone, iPad, and iPod Touch users downloaded five billion apps. Apple has seen another two or three billion downloads since January, and the rate is probably one billion downloads per month (or 33.33 million apps per day, 1.3 million apps per hour, 23,000 apps per minute or 386 apps per second).
With the increase in the Android mania world wide, Android is now the top smartphone platform.Google reported that Android device users have downloaded and installed three billion applications from the Android Market at the rate of 500 million per month. Google purchased the initial developer of the software, Android, in 2005.
The Android Army invasion continues marching this week as Google announced 350,000 device activations take place each day. Google was activating 200,000 Android devices per day. At the rate of 350,000 per day, Google is selling more than 10 million Android phones per month. Android just chalked up its fourth consecutive month as the top platform when it comes to advertising, Android created a revolution with its special applications in the technology world.
In the U.S., two separate studies found that Android captured 44 percent of the smartphone market in the third quarter ahead of Apple and Research in Motion.
Android won 48 percent of mobile ad impressions. Apple's iOS followed with 31 percent, and RIM came in third with 18 percent. Android users are downloading 16.66 million apps per day, 695,000 apps per hour, 11,500 apps per minute, or 193 apps per second.
In January, Apple announced that more than 10 billion apps have been downloaded. Its store carries about 350,000 apps, which is twice the number of the Android Market, which is somewhere near 180,000. iPhone, iPad, and iPod Touch users downloaded five billion apps. Apple has seen another two or three billion downloads since January, and the rate is probably one billion downloads per month (or 33.33 million apps per day, 1.3 million apps per hour, 23,000 apps per minute or 386 apps per second).
Mobile apps: Who’s using who isn’t…
By momasolutions
It may seem as if everyone is using apps, but the facts are that most apps are not used more than one month past the download date. This makes advertising in or through apps a questionable tactic unless the marketer goes in looking at all the angles – including who specifically is using apps and who is not.
A recent report from the Pew Internet Project indicates that while 23% of US adults now have a cell phone but no landline phone only about 43% are using apps via a smartphone. Of the entire US cell phone population (about 83% of the total population) this means that only about 35% are using apps at any one time. Only about 24% are ‘active’ app users – meaning they utilize apps often. Many of these apps are used once or twice and deleted or simply remain unused on a smartphone.
So, which apps have the best shelf life, through downloads, and which demographics are most likely to download apps for use? This report indicates that Games are the most popular downloadable app with 60% of consumers downloading them. News/Weather and Maps have the attention of about half of the app population and Social Networking apps are used by about 47% of consumers.
What are consumers most likely to do with an app?
• Take a picture (76%)
• Send/Receive texts (72%
• Access the Internet (38%)
• Play Games (34%)
• Send/Receive email (34%)
“An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. “Still, it is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cell phone users.”
From a demographic standpoint, the most likely consumers to use apps are men (57%) between the ages of 18 and 49, Caucasian with at least a college degree.
It may seem as if everyone is using apps, but the facts are that most apps are not used more than one month past the download date. This makes advertising in or through apps a questionable tactic unless the marketer goes in looking at all the angles – including who specifically is using apps and who is not.
A recent report from the Pew Internet Project indicates that while 23% of US adults now have a cell phone but no landline phone only about 43% are using apps via a smartphone. Of the entire US cell phone population (about 83% of the total population) this means that only about 35% are using apps at any one time. Only about 24% are ‘active’ app users – meaning they utilize apps often. Many of these apps are used once or twice and deleted or simply remain unused on a smartphone.
So, which apps have the best shelf life, through downloads, and which demographics are most likely to download apps for use? This report indicates that Games are the most popular downloadable app with 60% of consumers downloading them. News/Weather and Maps have the attention of about half of the app population and Social Networking apps are used by about 47% of consumers.
What are consumers most likely to do with an app?
• Take a picture (76%)
• Send/Receive texts (72%
• Access the Internet (38%)
• Play Games (34%)
• Send/Receive email (34%)
“An apps culture is clearly emerging among some cell phone users, particularly men and young adults,” said Kristen Purcell, Associate Director for Research at the Pew Internet Project. “Still, it is clear that this is the early stage of adoption when many cell owners do not know what their phone can do. The apps market seems somewhat ahead of a majority of adult cell phone users.”
From a demographic standpoint, the most likely consumers to use apps are men (57%) between the ages of 18 and 49, Caucasian with at least a college degree.
Juniper Research predicts that 1 in 5 smartphones sold in 2014 will have NFC
Analyst predictions come and go. We report them, but rarely do a follow up, mostly due to the fact that there are more analyst firms out there than there are gadget sites. The few that matter (Gartner, Strategy Analytics, Canalys, Juniper Research, IDC, we’re sure we’ve left out a few) make predictions so often that they leave our head spinning. The latest of such conjectures comes from the folks at Juniper, who say that 20% of all smartphones sold in 2014 will come with support for near field communication technology. That’s a huge jump from the relatively 0% of today. The only handset we can think of that comes with NFC inside is the Samsung Nexus S. We thought there would be more by now, especially since Google added support for NFC in their latest version of Android, but it’s the chipmakers to blame.
Qualcomm silicon powers roughly 60% of all Android devices, and until those guys start bundling NFC inside their hardware in much the same way that they already bundle WiFi, GPS, and 3G/2G, then you can expect near field to stay a niche for the foreseeable future. Then there’s Apple. Every week a new rumor comes out about the iPhone 5. Will it have NFC or will it not have NFC? Will it have a 4 inch screen or will it have the same 3.5 inch screen as the current generation iPhone? We’re not going to find out until the damn thing gets announced, and even that announcement date isn’t yet known. Some say June, others say September, some say it’s not even going to happen in 2011. All we know is that when Apple starts shipping something with NFC, everyone else will want to follow suite. It’s a sort of chicken and egg game.
With three out of America’s four largest operators working together to make near field payments take off, and announcing trials will begin in the middle of 2012, we’re not quite sure what to think about Juniper’s prediction. From a geek perspective we’d like them to be right. From the trajectory of today’s technological progress, we’re more than a little skeptical.
For detailed article, pls refer following weblink..http://juniperresearch.com/viewpressrelease.php?pr=239
Qualcomm silicon powers roughly 60% of all Android devices, and until those guys start bundling NFC inside their hardware in much the same way that they already bundle WiFi, GPS, and 3G/2G, then you can expect near field to stay a niche for the foreseeable future. Then there’s Apple. Every week a new rumor comes out about the iPhone 5. Will it have NFC or will it not have NFC? Will it have a 4 inch screen or will it have the same 3.5 inch screen as the current generation iPhone? We’re not going to find out until the damn thing gets announced, and even that announcement date isn’t yet known. Some say June, others say September, some say it’s not even going to happen in 2011. All we know is that when Apple starts shipping something with NFC, everyone else will want to follow suite. It’s a sort of chicken and egg game.
With three out of America’s four largest operators working together to make near field payments take off, and announcing trials will begin in the middle of 2012, we’re not quite sure what to think about Juniper’s prediction. From a geek perspective we’d like them to be right. From the trajectory of today’s technological progress, we’re more than a little skeptical.
For detailed article, pls refer following weblink..http://juniperresearch.com/viewpressrelease.php?pr=239
iOS creeped up on Android in March according to Millenial Media
It’s a little funny that Fortune wrote earlier this week about iOS and iPhone market share comparisons with Android, and just a few days later it’s reporting a Millenial Media study on just that – iOS versus Android market share. This time around, it seems like Apple was able to take back a bit of the market and went from 27% to 31% share in March.
Android, on the other hand, slid down just a hair from 51% to 48%, so it’s nothing drastic. The gains for iOS and slip for Android in March have been attributed to the Verizon iPhone launch in February, although it seems strange considering the low volume of CDMA iPhone sales. Something else must have happened in March that gave iOS a huge boost, but I’m not entirely sure. Maybe some gigantic tablet launch or something.
Here are some additional details gleaned from the Millenial Media study:
Android, on the other hand, slid down just a hair from 51% to 48%, so it’s nothing drastic. The gains for iOS and slip for Android in March have been attributed to the Verizon iPhone launch in February, although it seems strange considering the low volume of CDMA iPhone sales. Something else must have happened in March that gave iOS a huge boost, but I’m not entirely sure. Maybe some gigantic tablet launch or something.
Here are some additional details gleaned from the Millenial Media study:
- Apple was the leading device manufacturer on its network, represented 32% of the top 15 manufacturers impression share in March, a 14% increase month over month
- iPhone impressions grew 17%
- iPad impressions grew 7%
- Overall iOS impressions grew 29% versus Android’s 23%
- iPad application revenue doubled, according to Millennial, pushing iOS back into the app revenue lead, with 47% of the market to Android’s 36% and RIM’s 7%
Wednesday, April 13, 2011
Monday, April 11, 2011
Android Will Rule Half of the Smartphone Market By 2012
By Mashable,
Following a similar recent prediction by IDC, market research firm Gartner has predicted big growth in the smartphone market in the next couple of years, with Symbian all but disappearing and Android leading the way.
Gartner predicts worldwide smartphone sales will reach 468 million units in 2011 and Android will command 38.5% of the smartphone market. By 2012, that rate will increase to 49.9%, but it will drop slightly to 48.8% by 2015.
This is where we get skeptical about predictions such as this one. Yes, based on Android’s track record it’s fairly safe to say that it will grow significantly in the next year or two, but we’d stop shy of saying that it will actually lose some of its projected market share three years later.
Symbian, now more or less abandoned by everyone, will lose a tremendous amount of market share in the next two years, ending with a meager 0.1% in 2015, Gartner predicts. Windows Phone 7, largely due to Microsoft’s partnership with Nokia, is predicted to grow to 10.8% market share in 2012 and should further increase to 19.5% in 2015.
Apple’s iOS is predicted to have a 17.2% market share in 2015, followed by BlackBerry with 11.1% and other platforms are predicted to have 3.3% market share.
Again — just like in IDC’s prediction — this positions Windows Phone 7 as the number two platform on the smartphone market, and again, we think that this is a very bold prediction. A lot can go wrong with Microsoft and Nokia’s partnership in the next couple of years, and Apple has been doing almost everything right when it comes to the iPhone and other iOS devices.
Following a similar recent prediction by IDC, market research firm Gartner has predicted big growth in the smartphone market in the next couple of years, with Symbian all but disappearing and Android leading the way.
Gartner predicts worldwide smartphone sales will reach 468 million units in 2011 and Android will command 38.5% of the smartphone market. By 2012, that rate will increase to 49.9%, but it will drop slightly to 48.8% by 2015.
This is where we get skeptical about predictions such as this one. Yes, based on Android’s track record it’s fairly safe to say that it will grow significantly in the next year or two, but we’d stop shy of saying that it will actually lose some of its projected market share three years later.
Symbian, now more or less abandoned by everyone, will lose a tremendous amount of market share in the next two years, ending with a meager 0.1% in 2015, Gartner predicts. Windows Phone 7, largely due to Microsoft’s partnership with Nokia, is predicted to grow to 10.8% market share in 2012 and should further increase to 19.5% in 2015.
Apple’s iOS is predicted to have a 17.2% market share in 2015, followed by BlackBerry with 11.1% and other platforms are predicted to have 3.3% market share.
Again — just like in IDC’s prediction — this positions Windows Phone 7 as the number two platform on the smartphone market, and again, we think that this is a very bold prediction. A lot can go wrong with Microsoft and Nokia’s partnership in the next couple of years, and Apple has been doing almost everything right when it comes to the iPhone and other iOS devices.
Friday, April 1, 2011
By
Nokia scored a huge point against Apple in their ongoing court battles. The US International Trade Commission ruled that the Cupertino-based company has infringed a number of Nokia patents relating to mobile phones, computers and music players and has banned the sales of the Apple products in the US.
The products in question are the iOS-running Apple iPad (both versions), iPhone 4, iPhone 3GS and the iPod Touch. Their sales within the US have been suspended indefinitely and Apple is facing a heavy fine, which is yet to be announced. Experts believe that it will be between $1 billion and $2 billion.
Apple still has the right to appeal the decision, but there have been very few prior cases, where ITC decisions have been altered.
Effectively this means that unless Apple and Nokia sign a Patent License Agreement, US citizens won't be able to buy new iOS devices until Apple comes up with solutions on their own for the patented technologies. So far both companies have refused to comment on the possibility of signing such an agreement.
There's also no saying if Nokia will try to get a similar sales ban for the Apple products in Europe.
Anyway we'll keep track on the development of the case - stay tuned for more updates. And if you were going to purchase an iOS device you might want to act swiftly or you may miss you chance for quite some time to come.
Nokia scored a huge point against Apple in their ongoing court battles. The US International Trade Commission ruled that the Cupertino-based company has infringed a number of Nokia patents relating to mobile phones, computers and music players and has banned the sales of the Apple products in the US.
The products in question are the iOS-running Apple iPad (both versions), iPhone 4, iPhone 3GS and the iPod Touch. Their sales within the US have been suspended indefinitely and Apple is facing a heavy fine, which is yet to be announced. Experts believe that it will be between $1 billion and $2 billion.
Apple still has the right to appeal the decision, but there have been very few prior cases, where ITC decisions have been altered.
Effectively this means that unless Apple and Nokia sign a Patent License Agreement, US citizens won't be able to buy new iOS devices until Apple comes up with solutions on their own for the patented technologies. So far both companies have refused to comment on the possibility of signing such an agreement.
There's also no saying if Nokia will try to get a similar sales ban for the Apple products in Europe.
Anyway we'll keep track on the development of the case - stay tuned for more updates. And if you were going to purchase an iOS device you might want to act swiftly or you may miss you chance for quite some time to come.
New tools for finding lost phones
By CNET
AT&T announced a new equipment protection plan today that bundles insurance, support, and phone location services for $9.99 per month. Most of the carrier's current handsets will be compatible with the AT&T Mobile Protection Pack, though iPhone and iPad users will have to resort to other solutions like Apple's MobileMe and Find My iPhone/iPad.
Customers who sign up for the service will get:
Mobile Insurance (formerly called Wireless Phone Insurance) will replace handsets that disappear through loss or theft, become inoperable through accidental or liquid damage, or suffer from mechanical and electrical failure after the manufacturer's warranty expires. Of course, this includes "approved claims" and you'll be subject to a deductible of $50 or $125 depending on your device.
Enhanced Support will go beyond normal customer service to offer setup advice and troubleshooting over the phone or online. And if they choose to do so, customers can give customer service reps remote access to select devices.
Mobile Locate will give customers the option to locate a lost phone in real time, find the last five locations of the handset, and get directions to each place. They also can make the phone sound an alarm every 3 minutes even if it's in silent mode and remotely lock the device with a PIN. Of course, to use these features the phone will need to be turned on and in an AT&T service area.
AT&T announced a new equipment protection plan today that bundles insurance, support, and phone location services for $9.99 per month. Most of the carrier's current handsets will be compatible with the AT&T Mobile Protection Pack, though iPhone and iPad users will have to resort to other solutions like Apple's MobileMe and Find My iPhone/iPad.
Customers who sign up for the service will get:
Mobile Insurance (formerly called Wireless Phone Insurance) will replace handsets that disappear through loss or theft, become inoperable through accidental or liquid damage, or suffer from mechanical and electrical failure after the manufacturer's warranty expires. Of course, this includes "approved claims" and you'll be subject to a deductible of $50 or $125 depending on your device.
Enhanced Support will go beyond normal customer service to offer setup advice and troubleshooting over the phone or online. And if they choose to do so, customers can give customer service reps remote access to select devices.
Mobile Locate will give customers the option to locate a lost phone in real time, find the last five locations of the handset, and get directions to each place. They also can make the phone sound an alarm every 3 minutes even if it's in silent mode and remotely lock the device with a PIN. Of course, to use these features the phone will need to be turned on and in an AT&T service area.
How to Buy the Best Tablet?
By PC Magazine
When the first Apple iPad and the Fusion Garage JooJoo were released within days of each other in early 2010, the world got its first real taste of tablets—and, what some might say, is an excellent summation of the breadth of quality future tablets would offer. At the high end, the iPad, and now the iPad 2, is the benchmark tablet to beat, with top-notch, seamless design paired with a robust app store. The now-discontinued JooJoo was a clunker—it lacked internal storage, often crashed, and basically didn't have any apps, only some basic tools. In between these bookends lies the rest of the tablet field, with early Android tablets (anything running a version lower than Android 3.0) ranking closer to the JooJoo end of the spectrum and newer Android tablets like the Motorola Xoom and upcoming second-generation Samsung Galaxy Tabs taking aim at the iPad. Upon first glance, the upcoming RIM BlackBerry PlayBook also looks to be quite the competitor, with its own operating system and the ability to run some Android apps. So which of the plethora of deceivingly similar-looking tablets is worth your sizable investment?
Let's look at the key factors you need to consider..
When the first Apple iPad and the Fusion Garage JooJoo were released within days of each other in early 2010, the world got its first real taste of tablets—and, what some might say, is an excellent summation of the breadth of quality future tablets would offer. At the high end, the iPad, and now the iPad 2, is the benchmark tablet to beat, with top-notch, seamless design paired with a robust app store. The now-discontinued JooJoo was a clunker—it lacked internal storage, often crashed, and basically didn't have any apps, only some basic tools. In between these bookends lies the rest of the tablet field, with early Android tablets (anything running a version lower than Android 3.0) ranking closer to the JooJoo end of the spectrum and newer Android tablets like the Motorola Xoom and upcoming second-generation Samsung Galaxy Tabs taking aim at the iPad. Upon first glance, the upcoming RIM BlackBerry PlayBook also looks to be quite the competitor, with its own operating system and the ability to run some Android apps. So which of the plethora of deceivingly similar-looking tablets is worth your sizable investment?
Let's look at the key factors you need to consider..
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