By mobilemarketer.com
After a 96 percent increase in worldwide smartphone sales last year, the present rollout of 4G networks by major carriers and the unprecedented success of the iPad, 2011 is poised to be the year of the mobile Web. This will have an enormous effect on how marketers interact with their customer base.
The good news: new marketing, social media and promotion opportunities. But in most cases, these opportunities will require companies to rethink, reengineer and redeploy mobile versions of their Web sites that are optimized for the evolving demands of people using the mobile Web.
After a 96 percent increase in worldwide smartphone sales last year, the present rollout of 4G networks by major carriers and the unprecedented success of the iPad, 2011 is poised to be the year of the mobile Web. This will have an enormous effect on how marketers interact with their customer base.
The good news: new marketing, social media and promotion opportunities. But in most cases, these opportunities will require companies to rethink, reengineer and redeploy mobile versions of their Web sites that are optimized for the evolving demands of people using the mobile Web.
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