By TV News Check
TV stations are rolling out apps for smart phones and tablets with the support of technology and software vendors, hoping that the apps will eventually provide a substantial, new source of advertising revenue. Although advertising is the most common way of monetizing apps, some are also experimenting with modest monthly subscription fees
As mobile continues on its trajectory toward the center of the media universe, local TV broadcasters are jumping aboard, offering apps for smart phones and tablets as well as the text-based SMS services. And in so doing, they are developing another small, but growing source of advertising revenue.
TV stations are rolling out apps for smart phones and tablets with the support of technology and software vendors, hoping that the apps will eventually provide a substantial, new source of advertising revenue. Although advertising is the most common way of monetizing apps, some are also experimenting with modest monthly subscription fees
As mobile continues on its trajectory toward the center of the media universe, local TV broadcasters are jumping aboard, offering apps for smart phones and tablets as well as the text-based SMS services. And in so doing, they are developing another small, but growing source of advertising revenue.
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