By Mobilemarketer.com
Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.
While there are compelling Android-based tablets, as well as Research In Motion’s BlackBerrry PlayBook and Hewlett-Packard’s webOS-based TouchPad, in terms of market share the iPad 2 should remain safely ahead of the competition for quite some time. Marketers are expecting a vast array of new opportunities in terms of marketing and advertising via the new, souped-up device.
Apple Inc. made a splash by introducing the iPad 2, iOS 4.3 and its partnership with Random House Inc. for ebook distribution.
While there are compelling Android-based tablets, as well as Research In Motion’s BlackBerrry PlayBook and Hewlett-Packard’s webOS-based TouchPad, in terms of market share the iPad 2 should remain safely ahead of the competition for quite some time. Marketers are expecting a vast array of new opportunities in terms of marketing and advertising via the new, souped-up device.
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