Wednesday, March 16, 2011

Mobile app competition is expect to grow

By The Creative Department

The growing competition within the mobile application market that heated up last year will only continue into 2011, predicts market research firm ABI Research in a new report.
According to the firm's estimates, downloads of mobile applications across all stores reached 7.9 billion last year. The iPhone alone accounted for 5.6 billion downloads, ABI said.
The Android Market, which features apps for devices run on Google's Android mobile operating system, coupled with third-party platforms surpassed 1.9 billion. BlackBerry app downloads reached 1 billion.
Such verticals are expected to put more pressure on market-leading Apple this year, ABI predicts.
“The iTunes App Store only targets iOS users; that leaves more room for other platform application stores to step up and focus on ‘non-Apple’ clientele,” research associate Fei Feng Seet said.
Even though it will face more competition, Apple still has a strong app platform in the recently released iPad 2. According to a survey by analysis firm Piper Jaffray, 17 percent of iPad 2 purchasers expect to use apps and play games, up from 9 percent who answered similarly when the iPhone 4 was released last summer.

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