The Amazing Recession Defying Tablet

When we think of tablets the first thing that comes to mind is iPad. Apple has grabbed more than 80% of the market since they launched. However, not everyone else is throwing their towels just yet. The war of the tablets is an ongoing one and it will be quite interestinig to see how this pans out in a couple years. As of now, it’s safe to say that Apple will remain the undisputed king, atleast for a while.
It’s funny if you think about how many people carry a tablet with them these days. Try sitting at an airport waiting for your flight and you’ll see almost 50% of the people waiting with you are on their tablet. I used to be quite heavy on being a mobile guy with the use of my phone but the tablet has definitely replaced my phone. I can go without a phone but not a tablet, and yes I am the iPad guy. Can’t live without it anymore and my business definitely wouldn’t be running as mooth without it either. It has become a leisure and business tool.
This infographic brougt to us by Sortable highlights some interesting points. The title itself is pretty strong as it shows how tablet market is defying the recession. Think about it, millions of people are unemployed. Many people can’t afford to buy gas or other daily necessities yet the tablet market is growing like there is no tomorrow. So, is it defying recession? Absolutely. It’s a growing market. As a matter of fact, it is estimated that tablet shipment will top 150,000,000 by the end of 2015. Let’s have a look at this tablet infographic to learn a bit more about the world of tablets.

Android Outnumbered iPhone 2 to 1 in Summer Sales

The delay in Apple’s usual summer iPhone rollout has been good for Android: Google’s mobile OS has outsold Apple’s iOS two to one in the last three months, finds Nielsen. Fifty-six percent of smartphones sold since June have been Android.
That figure suggests Android’s increasing market share. Among Nielsen’s sample of 25,000 mobile phone owners, 43% have Android devices. Meanwhile, 28% of people who bought a smartphone in the last three months purchased an iPhone, which is consistent with the overall market share of iPhones. Eighteen percent of respondents have a BlackBerry, although only 9% bought one in the last three months.

For Apple, the stagnation likely reflects pent-up demand for the iPhone 5, which is likely to be announced Oct. 4. This will be late for Apple since every iPhone update since 2007 has come during the summer. For BlackBerry, the numbers signal a decline in influence that has been indicated in many other surveys. Similarly, Android has flirted with 50% in other estimates.
Fortunately for all three companies, Nielsen found smartphone penetration is rising. Although 43% of respondents have a smartphone, 58% bought one rather than a feature phone over the past three months. 

Mobile Mania – The Growing Importance of Mobile Website Optimization

Apparently people want optimized for mobile websites. Actually they may don’t realize that, but the figures suggest that such websites lead to increased sales, generate more traffic and even boost customer engagement. Don’t take my words on this — I’m just fine browsing the “real” web on my Galaxy S II — but KISSmetrics suggests otherwise. They prepared a cool info-graphic to illustrate the growing importance of mobile website optimization.

56% of new U.S. smartphone buyers siding with Android

By Nielsen



While iPhone owners will be clinging to their brand until the bitter end, it looks like Android will be there to capture just about everyone else in the mobile world. A recent survey by Nielsen showed that of those that had purchased a smartphone in the last three months, 56% of Americans picked up an Android handset. The same survey showed that the overall penetration for Android (regardless of when folks bought their phone) is currently sitting at 43%, while iPhone stayed at 28% in both categories. BlackBerry market share is shrinking predictably, with 9% having picked one up in the last three months, versus 18% overall penetration.
It goes without saying that Android has a ton of momentum behind it, but this illustrates the fact nicely, and gives us a sense of where smartphone shopping habits are headed. It’s interesting to see iPhone completely unchanged across recent acquirers and all smartphone subscribers, since it suggests that though few iPhone owners want to switch, iOS isn’t winning many new fans.
Of course, with an iPhone 5 announcement right around the corner, that may very well change, at least for the short term. Details on the next iOS smartphone are slim, so it’s hard to say just how popular it will be, but silly little details like specs and features seem to be inconsequential when it comes to purchasing decisions for many customers.


Now, I can’t help but wonder just how well this trend translates internationally.. :-)

Mobile Web Has More Users While Mobile Apps See Higher Engagement

By MOMA



Finland-based mobile analytics provider, CEM4Mobile Solutions, has published new survey results detailing consumer preference in regards to mobile apps vs. the mobile Web in terms of engagement, unique users and mobile ad impressions.
The company completed its research by using a sample of over 56 million mobile impressions from devices where both apps and mobile Web browsing were supported.  The results show that while the mobile Web sees more traffic and unique users as opposed to native apps, the engagement is much higher with native mobile apps.  In looking at the survey respondents, 90.15% of all unique users used the mobile Web, while just 9.85% used apps.  The sum of all visits was similar, with the mobile Web seeing 81.66% of all respondents while apps saw just 18.34%.
In looking at mobile ad impressions, 65.39% were shown via the mobile Web while 34.61% came from mobile apps.  While these results clearly indicate a preference for the mobile Web in terms of sheer users, it can’t compete in terms of keeping users engaged.  CEM4Mobile broke down the time spent within a mobile app vs. the mobile Web on three leading mobile OSs — Android, Apple iOS and Symbian.  Here’s the breakdown:





These results fall in the line with the notion that mobile apps are popular right now, and will remain to be for the foreseeable future, simply because it’s what mobile users are most comfortable with and what brands and mobile developers have flocked to since the iPhone made mobile apps the “next big thing” in terms of mobile consumption.  As HTML5 grows in adoption, however, the shift to the mobile Web is inevitable.

Apple leads the tablet share till 2014..Gartner Predictions

By Intomobile
The bean counters at Gartner have published their predictions for where the tablet market is heading. Before we look ahead though, let’s look at 2010. An estimated 17.6 million tablets shipped during that year, of which 83% of them were iPads. By the end of this year it’s estimated that 63.6 million tablets will ship, up an astonishing 261.4%, and 73.4% of them will be iPads. Carolina Milanesi, Research Vice President at Gartner, has this to say:

“We expect Apple to maintain a market share lead throughout our forecast period by commanding more than 50% of the market until 2014. This is because Apple delivers a superior and unified user experience across its hardware, software and services. Unless competitors can respond with a similar approach, challenges to Apple’s position will be minimal. Apple had the foresight to create this market and in doing that planned for it as far as component supplies such as memory and screen. This allowed Apple to bring the iPad out at a very competitive price and no compromise in experience among the different models that offer storage and connectivity options.
So far, Android’s appeal in the tablet market has been constrained by high prices, weak user interface and limited tablet applications. Google will address the fragmentation of Android across smartphone and tablet form factors within the next Android release, known as ‘Ice Cream Sandwich,’ which we expect to see in the fourth quarter of 2011. Android can count on strong support from key OEMs, has a sizeable developer community, and its smartphones application ecosystem is second only to Apple’s.”

Juniper Research: Tablet shipments to reach 253 million by 2016

By Intomobile 
In its latest report titled “Tablet & eReader Evolution: Strategies & Opportunities 2011-2016,” Juniper Research is assessing the growing tablet market. According to the company, the number of tablet shipments will reach 253 million by 2016, which is nearly a five-fold increase from the 55.2 million tablets expected to ship this year.
Although most tablets sold today are Wi-Fi only, more than a half of all tablets shipped in 2016 will also have a cellular connection. At present, carriers ask customers to commit on two contracts – one for their mobile phone and the other one for tablet. Juniper argues this will change soon with mobile operators introducing multi-device plans. In addition, emerging markets will also help push sales of tablets with cellular connection due to lack of fixed-line infrastructure.
Finally, the research company is also talking about Microsoft and their tablet-friendly Windows 8 OS, which along with the MS Office suite could push enterprises to adopt tablets. Speaking of business users, Juniper forecasts that nearly a fifth of annual tablet shipments will reach the enterprise space by 2016.