By The Drum
Suddenly, it's not all about the iPhone! Over the past few years Apple's iPhone has been the dominant smartphone in the U.S. and advertisers only wanted inventory on iPhones. The iAd was the last word in completing a mobile media buy. That at any rate was the story, according to AdAge.
However, last year's Android sales and reports from other mobile ad networks proved that one wrong, says the magazine.
"Now we have actual proof that the BlackBerry is not an old white guy device that people only use because their work says they have to . . . recent stats also reveal that advertising actual works, at least in the case of BlackBerry."
ComScore in its "Year in Mobile 2010" report notes that BlackBerry has done exactly what it intended to do with its newest phones: actually appeal to someone under 40.
A chart shows that with each operating system release its users have gotten younger and that BlackBerry has the most sizeable bunch of people in their user base under 35.
"BlackBerry parent Research in Motion tells us that we don't really want all those apps the others guys have, you want our more utility-driven and really useful ones (like Poynt, which is a grown-ups version of Foursquare combined with the Yellow Pages)."
Suddenly, it's not all about the iPhone! Over the past few years Apple's iPhone has been the dominant smartphone in the U.S. and advertisers only wanted inventory on iPhones. The iAd was the last word in completing a mobile media buy. That at any rate was the story, according to AdAge.
However, last year's Android sales and reports from other mobile ad networks proved that one wrong, says the magazine.
"Now we have actual proof that the BlackBerry is not an old white guy device that people only use because their work says they have to . . . recent stats also reveal that advertising actual works, at least in the case of BlackBerry."
ComScore in its "Year in Mobile 2010" report notes that BlackBerry has done exactly what it intended to do with its newest phones: actually appeal to someone under 40.
A chart shows that with each operating system release its users have gotten younger and that BlackBerry has the most sizeable bunch of people in their user base under 35.
"BlackBerry parent Research in Motion tells us that we don't really want all those apps the others guys have, you want our more utility-driven and really useful ones (like Poynt, which is a grown-ups version of Foursquare combined with the Yellow Pages)."
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