By Mobile commerce daily
A majority of the respondents to an Adobe survey – 62 percent – said that they have bought physical goods from their smartphone devices in the last six months.
The greatest number of respondents – 45 percent – spent $249 or less over the last 12 months. By comparison, the average annual online spend per shopper in 2010 is estimated at $1,139, per Adobe. Of those who have purchased from their mobile devices, a majority report spending more than an hour a week mobile shopping, on both mobile Web sites and downloadable applications.
A majority of the respondents to an Adobe survey – 62 percent – said that they have bought physical goods from their smartphone devices in the last six months.
The greatest number of respondents – 45 percent – spent $249 or less over the last 12 months. By comparison, the average annual online spend per shopper in 2010 is estimated at $1,139, per Adobe. Of those who have purchased from their mobile devices, a majority report spending more than an hour a week mobile shopping, on both mobile Web sites and downloadable applications.
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