By Mydigitalfc.com
Nearly half (45 per cent) of the most active mobile device users would welcome the opportunity to pay for goods and services using their mobile phone, despite the fact that 73 per cent expressed significant privacy and identity theft concerns, research conducted by Accenture shows.
The research was done on ‘tech forward’ consumers from 11 countries including India – early adopters of digital devices that connect to the internet – who use at least four internet-connected devices and at least four Internet services.
Consumers in Asia were the most enthusiastic about mobile commerce. Overall, 69 per cent of survey respondents in Asia indicated they favored using mobile phones for most payments, led by Chinese consumers (76 per cent) and India (75 per cent.
When survey participants were asked if they had used a mobile phone to make purchases in the past six months, nearly half (47 per cent) of tech forward consumers in China indicated they had, followed by Korea (42 per cent) and Japan (33 per cent).
Depending on the geography, tech forwards are also in the early stages of using barcode or near field communications (NFC) technology to interact with their shopping environment.
In Asia, 38 per cent of consumers surveyed had scanned a product’s barcode while shopping to get additional information; 36 per cent had displayed a ‘digital ticket’ for admission to an event or to board a flight; and, 31 per cent had purchased an item or received a coupon from a ‘smart poster’ containing an electronic tag or barcode.
Seventy per cent said that mobile phone payments increase the risk of identity theft and fraud.
“Mobile commerce —which encompasses mobile banking, such as checking balances or paying bills over a mobile phone, plus coupons, promotions, redeemable gift cards, loyalty points, and more — is poised to drive huge changes in the way we shop and pay for goods and services,” said Andy Zimmerman, director, mobility services, Accenture.
Nearly half (45 per cent) of the most active mobile device users would welcome the opportunity to pay for goods and services using their mobile phone, despite the fact that 73 per cent expressed significant privacy and identity theft concerns, research conducted by Accenture shows.
The research was done on ‘tech forward’ consumers from 11 countries including India – early adopters of digital devices that connect to the internet – who use at least four internet-connected devices and at least four Internet services.
Consumers in Asia were the most enthusiastic about mobile commerce. Overall, 69 per cent of survey respondents in Asia indicated they favored using mobile phones for most payments, led by Chinese consumers (76 per cent) and India (75 per cent.
When survey participants were asked if they had used a mobile phone to make purchases in the past six months, nearly half (47 per cent) of tech forward consumers in China indicated they had, followed by Korea (42 per cent) and Japan (33 per cent).
Depending on the geography, tech forwards are also in the early stages of using barcode or near field communications (NFC) technology to interact with their shopping environment.
In Asia, 38 per cent of consumers surveyed had scanned a product’s barcode while shopping to get additional information; 36 per cent had displayed a ‘digital ticket’ for admission to an event or to board a flight; and, 31 per cent had purchased an item or received a coupon from a ‘smart poster’ containing an electronic tag or barcode.
Seventy per cent said that mobile phone payments increase the risk of identity theft and fraud.
“Mobile commerce —which encompasses mobile banking, such as checking balances or paying bills over a mobile phone, plus coupons, promotions, redeemable gift cards, loyalty points, and more — is poised to drive huge changes in the way we shop and pay for goods and services,” said Andy Zimmerman, director, mobility services, Accenture.
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