Android reaches 1 in 5 smartphone users in US: comScore

The industry was abuzz when it came down to Apple’s iPhone and the potential for marketing via the platform. But comScore research shows that there is a new player in town, reaching more than one in five smartphone subscribers in the United States.
Google’s Android-enabled devices now reach more than one in five U.S. smartphone subscribers. With a total of 58.7 million people in the U.S., that is a big chunk of the smartphone market.
Brands, marketers and developers are taking note. There are now more than 100,000 applications in the Android Market and brands and advertisers are starting to ramp up their advertising on the platform as well.
ComScore’s research found that Research In Motion was the leading mobile smartphone platform in the United States, with 37.3 percent share of U.S. smartphone subscribers, followed by Apple with 24.3 percent share.
Google continues to gain ground in the market, rising 6.5 percentage points to capture 21.4 percent of smartphone subscribers.
Microsoft accounted for 10 percent of smartphone subscribers, while Palm rounded out the top five with 4.2 percent.
Despite losing share to Android, most smartphone platforms continue to gain subscribers.